Why It Is Best To Put Your Picture When Printing Business Cards

Published: 10th March 2009
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When people think about printing business cards, they don't usually focus on placing their pictures. They think that the best way to do business card printing is to focus on the text. Well, if you are one of those people, I am telling you now that this is a missed opportunity. Adding your own picture can do wonders for your color business card, doubling its effectiveness and usefulness. If you want to know more about business card printing with pictures, here are a few facts about it.

Memory Retention:

People remember business cards better if it has pictures. When we remember a person, it is usually by face and by name. We remember Alice the blondie, or Mr. Stoneman the bald guy. Face/Head and the Name are the key factors. If you put your face and name in your color business card, this creates an environment where a person can remember you more easily. This kind of memory retention is absolutely crucial. This gives you that small edge among other people with business cards. If people remember you by name and face, you will have a higher chance of getting that business opportunity.

Facial and Name Recognition:

So, while we are on the subject of facial and name recognition, you have to know that one supports the other. If someone sees your name, they will have a picture of your face in their mind. If someone sees your face, your name will not be far off. If your business card has a face, then this will help your contacts recognize you after they have seen your business card. You may be passing them on the street or at a conference and your face will be connected to your business card. You will be recognized as the man or woman related to "some so company". This is also the extra advantage of having a face in your business card. After seeing it once or twice, people can recognize you without it. When opportunity arises, your face becomes your business card. (ofcourse this all happened because your color business card had your face in the first place)

Marketing your image:

Besides recognition and retention, having a face on your full color business card also promotes the marketing of your own image. Having your face in a business card, with you looking all formal and professional, should basically sell your "public image". A picture that is presentable with you looking competent, determined and approachable can really go well with people's opinions about you. If they "like your look" then there is a big chance that they will do business with you. First impressions, even from color business cards will usually last.

So when you invest in business card printing, don't forget to include your picture in the design. Also, carry a few business cards with you at all times so that you can give them away to prospective business contacts. Once they relate your face and name, and you impress them with your full color business card with image, it won't be long before you'll have their business and maybe even their friendship.


For more information, you can visit this page on business card printing



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