Looking Through The Eyes Of An Alien

Have you ever asked yourself how aliens would view our society? I asked this question because I wanted to find out how they would see how humans conduct themselves. For instance, if you ask an alien how he or she can describe a shop for denims he or she would probably give you this description: A room full of mirrors with denims scattered all over the place.

On the other hand, if you ask a human to describe a denim retail store, he would probably say a shop full of denims with a small fitting room.

I raised this point because I wanted to let you see the variance between perspectives. While a human will see a retail shop full of denims, an alien would see on the other hand a shop full of mirrors with denims all over. What is the significance of this observation then?

What I wanted to highlight in this article is that we should go beyond traditional concepts of marketing. We know that there are standards and there are templates. There are brochures and flyers; and then there is calendar printing or print calendars to market one's business with. But have you ever thought of looking at these templates, these standards from a different point of view? This is a challenge that I pose to marketing executives as this will provide new insights to those business strategies that can be made.

Going back to my example earlier, denim shops can revolutionize their marketing strategies by making huge fitting rooms that will not only give customers space and comfort, but that which will also give them the opportunity to customize what they purchased. Currently, what we have are huge display areas with one small fitting room. Just imagine how your customers would feel if you reverse this paradigm. Meaning, one huge fitting room amidst selections of jeans that can be customized depending on the request of the customer.

This idea although difficult to fathom will provide the impetus to change the way we conduct business. Based on this change, we are now putting the customers or the clients as the center of the process where everything revolves around them. Now use this principle to other processes and you will have a business strategy that will put an emphasis on your customers or clients.

To be able to achieve this way of looking at things, it is important that you become aware of whom your potential customers are. Your customers drive your business. Needless to say, your business should exert all efforts to understand and know your clients and customers.

Using the principles sighted above, we can also look at customers from the point of view of an alien. Let me cite an example. Human beings would look at physically challenged people as different. On the other hand, aliens might view them as normal. And those that are normal are the ones who would be different.

Confused? Well, it has been said that any design for physically challenged people are also applicable for those who are normal. A good example would be the creators of easy-grip utensils. These were primarily designed for those who have difficulty in handling utensils. But while these utensils were designed for the physically challenged, people realized the benefits of the product. People started to buy them. And now you would see that this easy-grip feature is now a standard component of all utensils. A product that has been designed for those who are physically challenged is now a standard utensil for all.

So what am I driving at? The point here is that looking at different perspectives can provide you with better marketing strategies. These then would present you with the results you're looking for - a more profitable business that gets customers all the time.


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